Villa Marketing

Sunshine Samui Villas are pleased to offer a full range of marketing possibilities to our clients through strategic partnerships on the island and abroad. There are an abundance of websites that you can lost your property on but through 7 years of listing properties we have compiled a list of 135 websites globally that we work with.
In addition we offer the following marketing services:
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Property’s Own Website Marketing Campaign

A website is a great way for validation for potential guests and an excellent showcase of features that you may not be able to show off on rental websites.

If required in future we are able to offer the following marketing services for the website itself

Website Marketing Strategies

  • Villa name & Logo design
  • Full website design including availability calender
  • Back Links
  • Forums, Blogs & Reviews
  • Search Engine Optimisation (SEO) Marketing
  • Pay-per-click advertising
  • Email Set-Up

Marketing Strategies – Photography

If the villa does not yet have full professional hires photos done we are able to source one of our contractors to do the following:

  • Professional photography for own website & 3rd party websites
  • 360°panoramic photography – increase transparency of property on own website
  • Aerial Photos of the villa

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Marketing Strategies – 3rd Party Holiday Rental Websites

Features/Options for villa owners

  • Featured Listings / Spot Light (at a price)
  • Special / Late / Early booking features (at a price)
  • Availability Calendar – only possible if villa owner has access to admin area so they can update)
  • Guest reviews can be requested / stored (important)
  • Ability to copy HTML to owner’s own website for availability calendar etc
  • Lots of Photos (important)
Marketing Strategies – 3rd Party Holiday Rental Websites

There is an abundance of commission based property listing sites featuring Koh Samui and in our 6 years of managing our villa listings we have compiled a list of 100 sites that we list out properties on.  All sites only charge a commission and this commission can be worked into the price of the Villa.

Features

  • Much more hands-on approach, with personal visits to the villas itself
  • Webmaster loads up all the info including photos etc.
  • Webmaster maintains admin area i.e. No admin area for Villa Owner
  • Enquiries are wholly managed by the agent themselves.  Communication is between the agent and potential guest and / or agent and the property management company.
  • Communication between guest and property management company only takes place after booking has been made and deposit paid.
  • Terms and conditions are drawn up by the agent.
Marketing Strategies – Booking Administration / Marketing Techniques

  • Pre-prepared enquiry emails
  • Follow-up emails on non-booked enquiries
  • Keeping Availability Calendar up-to-date at all times
  • Follow up on Post-Guest Reviews – email contact with guest

Marketing Strategies – Booking / Pricing Strategy

  • Free Nights
  • Seasonal Discounts
  • Early-Bird & Late booking discounts

Marketing Strategies – Competitor Analysis

Comparison of similar properties offered on Koh Samui, focusing on:

  • Rental Rates
  • Offers, Discounts
  • Property Facilities
  • Competitor marketing strategies

Competitor Rental income – analysis of availability calendars

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